About Us
From our Founder
Careers
Team
Values

We remove the barriers to climate action.

The climate crisis is the defining challenge of our time. But many people feel powerless, unsure if their actions can make a difference.
A split image of a leaf and highway to show that consumers have a role to play in fighting climate change.

Together, we hold the key to accelerating a livable future.

We're here to help you stop doom-scrolling and identify what you can do today. We meet you where you are, to help you focus on the choices that matter most. You’ll be surprised by how small choices can add up to a big difference when we all take part.

The best part? You’re not alone.

Through the Joro community, mobilize and inspire your friends, family, and colleagues to get involved. Your climate action practice has ripple effects on others as your decisions, lifestyle, and spending habits change.

The climate crisis is a systemic problem. But systems are made of people.

People like us. Research shows that the average person can reduce their footprint by 5-25% just by making cleaner choices in how we travel, power our homes, eat, and shop (Jones and Kammen, 2011. Moran et al, 2018). Given that consumers influence the majority of global emissions, that's one of the most effective tools we have to address the climate crisis. No, there's no silver bullet. But we aren't powerless, either.

Where does the name Joro come from?

Joro, from Old Norse jǫrð, or "earth", is the protector and personification of the earth in Norse mythology.

It starts with us.

From Our Founder

A journey to a lighter way of living.

We have less than 10 years to cut global emissions in half. When I worked in international development in Ethiopia and India, I saw first-hand the devastating effects of the climate crisis, especially for poor and vulnerable populations. My urgency toward the crisis changed. Since moving back home to the US, I’ve seen changing climates disrupt lives on this side of the world, too, from historic flooding in Central states to the worst wildfire season in American history. The climate crisis is accelerating at a pace we don't fully understand.

We are in a historic moment for transformative change.

Our unique role in causing the climate crisis gives us the unique ability to create solutions. Consumers directly influence the majority of global emissions. There is enormous power in that. Yet there are few resources for us to understand and manage our impact.

I founded Joro to empower people to take climate actions that matter.

With Joro, manage your climate impact as intentionally as you manage your money. We seek to make it accessible for anyone to manage their carbon footprint to net zero and connect with a community of people doing the same thing. Together, we can live lighter.

The climate crisis was caused by humans. It will be reversed by us, too.

Photo :Sanchali Pal, Founder and ceo
Sanchali Pal
CEO and Founder, Joro

Meet The Team

We're a passionate crew of doers committed to addressing the biggest crisis of our generation. We bring the same commitment to building an incredible workplace. Want to work with us? We’d love to get to know you.
Job Openings
Photo of team member: CEO

Sanchali Pal

Founder / CEo
Coffee-drinker, hustle-bringer, big-thinker.
Photo of team member

Nick Reavill

Head of Engineering
Tie-wearing problem solver.
Photo of team member

Marie-Eve Savard

Marketing Director
Wearer of many hats.
Photo of team member

Will Gislason

Engineer
Writer of code, baker of bread.
Photo of team member

Enakshi Shah

Engineer
Plant-based artist and engineer.
Photo of team member

Gabrielle Gustilo

Engineer
Engineer, yogini, cat lady.
Photo of team member

Eileen Guan

Product Designer
Lover of puppies and pixels.
Photo of team member: CEOPhoto of team member

Sanchali Pal

Nick Reavill

Marie-Eve Savard

Founder / CEo
Head of Engineering
Marketing Director
Coffee-drinker, hustle-bringer, big-thinker.
Tie-wearing problem solver.
Photo of team memberPhoto of team member

Meve Savard

Enakshi Shah

Director of Marketing
Engineer
Wearer of many hats.
Plant-based artist and engineer.
Photo of team memberPhoto of team member

Will Gislason

Gabi Gustillo

Engineer
Engineer
Writer of code, baker of bread.
Engineer, yogini, cat lady.
Photo of team member

Eileen Guan

Product Designer
Lover of puppies and pixels.

What We Stand For

Beliefs

Aim higher.

We want to create a future in which all people contribute to and benefit from a thriving planet. Getting there will be hard, but that won’t stop us. We give a shit - about each other and our shared future.

Be curious, be rigorous.

We encourage new ideas, and we test our ideas against reality. We have the courage to ask tough questions because we always want to improve.

Pursue progress over perfection.

All the ideals in the world won’t help anyone unless we put them into action. So we focus on what matters most and prioritize progress over perfection. We don’t just talk; we move forward, despite uncertainty.

Rely on each other.

We act with more than ourselves in mind. We reject the idea of “not my problem”. We cultivate diversity because it makes us better. None of us alone has all the answers. We’re committed to helping people join the fight. Together, we have the power to create a solution that’s as big as the problem.

Live lighter.

The climate crisis is heavy. But living lighter is joyful, creative, and empowering. We create space to laugh, be humble, and embrace our full selves.

Behaviors

We dream big.

In the app, set an audacious goal for yourself on how much to improve. We help you discover how to push yourself in the ways that matter.

We tell it like it is.

We commit to being honest, even when it's hard. We always put things in perspective, helping you make impactful choices. Count on us for real talk.

We guide.

Our role is not simply to inform but to help you act. We focus on insights over facts and practical tips over research papers.

We motivate.

We help you find the paths to stay motivated and grow your impact. We show you your footprint, but also how your savings multiply with the community.

We are bold and bright.

We are hopeful. Joro emphasizes then levers for impact within our control and provides paths to learn about the things we can't change yet. We celebrate the wins.

What We Stand For

Beliefs

Aim higher.

We want to create a future in which all people contribute to and benefit from a thriving planet. Getting there will be hard, but that won’t stop us. We give a shit - about each other and our shared future.

Be curious, be rigorous.

We encourage new ideas, and we test our ideas against reality. We have the courage to ask tough questions because we always want to improve.

Pursue progress over perfection.

All the ideals in the world won’t help anyone unless we put them into action. So we focus on what matters most and prioritize progress over perfection. We don’t just talk; we move forward, despite uncertainty.

Rely on each other.

We act with more than ourselves in mind. We reject the idea of “not my problem”. We cultivate diversity because it makes us better: none of us alone has all the answers. Together, we have the power to create a solution that’s as big as the problem.

Live lighter.

The climate crisis is heavy. But living lighter is joyful, creative, and empowering. We create space to laugh, be humble, and embrace our full selves.

Behaviors

We dream big.

In the app, set an audacious goal for yourself on how much to improve. We help you discover how to push yourself in the ways that matter.

We tell it like it is.

We commit to being honest, even when it's hard. We always put things in perspective, helping you make impactful choices. Count on us for real talk.

We guide.

Our role is not simply to inform but to help you act. We focus on insights over facts and practical tips over research papers.

We motivate.

We help you find the paths to stay motivated and grow your impact. We show you your footprint, but also how your savings multiply with the community.

We are bold and bright.

We are hopeful. Joro emphasizes then levers for impact within our control and provides paths to learn about the things we can't change yet. We celebrate the wins.
Joro logo white