The climate crisis is the defining challenge of our time. But many people feel powerless, unsure if their actions can make a difference.
We're here to help you stop doom-scrolling and identify what you can do today. We meet you where you are, to help you focus on the choices that matter most. You’ll be surprised by how small choices can add up to a big difference when we all take part.
Through the Joro community, mobilize and inspire your friends, family, and colleagues to get involved. Your climate action practice has ripple effects on others as your decisions, lifestyle, and spending habits change.
People like us. Research shows that the average person can reduce their footprint by 5-25% just by making cleaner choices in how we travel, power our homes, eat, and shop (Jones and Kammen, 2011. Moran et al, 2018
). Given that consumers influence the majority of global emissions, that's one of the most effective tools we have to address the climate crisis. No, there's no silver bullet. But we aren't powerless, either.
Joro, from Old Norse jǫrð, or "earth", is the protector and personification of the earth in Norse mythology.