Tell me more about Joro.
Joro is a startup mobilizing collective climate action. We aim to remove the barriers for regular people to make sustainable choices and help them see those choices add up to a real impact on global greenhouse gas emissions. We make it as accessible for anyone to manage their carbon footprint as it is to manage their money or their calorie intake. Together, consumer choices influence the majority of global greenhouse gas emissions. By living lighter together, we are creating a world for all life to thrive.
Where does the name Joro come from?
Joro, from Old Norse jǫrð, or "earth", is the protector and personification of the earth in Norse mythology.
How does Joro calculate my footprint?
Joro calculates your carbon footprint based on how you spend money. For instance, if you spend $10 on a Lyft ride, we estimate your carbon footprint based on the average greenhouse gas emissions per dollar created by ride share.
We also account for your lifestyle choices. If you spend $100 on groceries and we know you’re a vegetarian, you have a different carbon footprint than a meat eater.
Our goal is to provide relatively accurate estimates of the most important drivers of your carbon footprint to drive action and decision-making. We seek to help you develop a carbon intuition around the relative impact of your choices.
We use rigorous, academic data sources to develop our estimation algorithms, review them with experts, and rigorously test them on new data. Every once in a while we might ask you for more info to improve our estimates.
Read more about our methodology here
Is it safe to connect Joro to my credit or debit card?
Joro uses the Plaid API to connect with your credit and debit cards, the same industry standard API that Venmo uses. Joro does not store any sensitive information on our servers. Plaid provides bank-level security, encrypts sensitive data, passed a SOC2 audit, and regularly undergoes compliance testing.
Does Joro sell my data?
No. We seek to provide people access to their own data to take climate action. Joro does not sell users’ data to third-parties.
Read more in our Terms and Conditions here
How does Joro make money?
Joro makes money by charging a transaction fee to process payments for carbon offsets. All our fees are transparent to our users at checkout. We never charge you without your explicit permission.
As we grow, we seek to partner with companies and organizations to empower their communities to reduce emissions together. If you're interested in a potential partnership, please get in touch.
What are carbon offsets?
A carbon offset is created when one metric ton of greenhouse gas emissions is reduced.
We can buy carbon offsets to compensate for our carbon footprints by investing in projects that reduce greenhouse gas emissions, such as reforestation, wind energy, or others.
High-quality carbon offset projects are permanent (hard to reverse), additional (would not occur without revenue from credits), verifiable (confirmed by a third party), airtight (don’t result in an increase in emissions somewhere else), and enforceable (recorded to ensure they can only be claimed once).
Joro makes it easy to find and buy the right amount of offsets from high-quality projects. You can read more about how we choose offsets and the projects we support here
Do offsets work?
TL;DR: In theory, offsets work; in practice, reduction is better.
When we support high-quality offsets, people can play an important role in financing projects that reduce greenhouse gas emissions.
However, offsets aren’t foolproof. For instance, if a project isn’t permanent, trees that should be sequestering CO2e could die from neglect, disease, or logging. Reports find that offset programs in general dramatically overestimate impact. Read more about how Joro picks projects here.
At Joro we believe offsetting is effective when we pair it with reduction. The best way to move to a low-carbon future is to build a society that simply uses less fossil fuels. Just as companies create reduction plans and offset to compensate for what they can’t at first reduce, people can be most effective by taking a reduce + offset approach.
How else can I get involved?
Do you have ideas for how to improve the app? A killer feature you’d love? An event you’d love to organize or attend? A pro tip to share? Or want to join our team? Shoot us an email
. We are always hunting for ways to make Joro better.