Joro calculates your carbon footprint based on how you spend money. For instance, if you spend $10 on a Lyft ride, we estimate your carbon footprint based on the average greenhouse gas emissions per dollar created by rideshare.
We also account for your lifestyle choices. If you spend $100 on groceries and we know you’re a vegetarian, you'd have a different carbon footprint than an omnivore would.
Our goal is to provide relatively accurate estimates of the most important drivers of your carbon footprint to drive decision-making. We seek to help you develop a carbon intuition around the relative impact of your choices.
We use academic and publicly available data sources to develop our estimation algorithms and rigorously test them on new data to improve them. Every once in a while we might ask you for more information to improve our estimates.
Joro uses the highest standards in bank-level security to protect your data.
Joro uses the Plaid API to connect with your credit and debit cards, the same API that top fintech players use, including Venmo. Plaid provides bank-level security, encrypts sensitive data, passed a SOC2 audit, and regularly undergoes compliance testing.
Joro does not sell users’ data to third-parties. We seek to provide people access to their own data to take climate action. Read more in our Terms and Conditions
Joro makes money by charging a flat transaction fee to process payments for carbon offsets. All our fees are transparent to our users at checkout. We never charge you without your explicit permission.
A carbon offset is created when one metric ton of greenhouse gas emissions is reduced.
We can buy carbon offsets to compensate for our carbon footprints by investing in projects that reduce greenhouse gas emissions, such as reforestation, wind energy, or others.
High-quality carbon offset projects are permanent (hard to reverse), additional (wouldn’t happen otherwise), verifiable (confirmed by a third party), airtight (don’t result in more emissions somewhere else), and enforceable (recorded to ensure they can only be claimed once).
Joro makes it easy to find and buy the right amount of offsets from high-quality projects.
TL;DR: In theory, offsets work; in practice, reduction is better.
When we support high-quality offsets, people can play an important role in financing projects that reduce greenhouse gas emissions.
However, offsets aren’t foolproof. For instance, if a project isn’t permanent, trees that should be sequestering CO2e could die from disease or logging. Reports find that offset programs tend to dramatically overestimate impact.
At Joro we believe offsetting is most effective when paired with reduction. The best way to create a low-carbon future is to build a society that simply uses less fossil fuels. Just as companies create reduction plans and offset to compensate for what they can’t at first reduce, people can be most effective by taking a reduce + offset approach.
Do you have ideas for how to improve the app? A killer feature you’d love? An event you’d love to organize or attend? A pro tip to share? Or want to join our team?
Shoot us an email at firstname.lastname@example.org! We are always hunting for ways to make Joro better.