Where does the name Joro come from?
Joro, from Old Norse jǫrð, or "earth", is the protector and personification of the earth in Norse mythology.
How does Joro calculate my footprint?
Joro calculates your footprint based on how you spend money. In a simple example, if you spend $10 on a Lyft ride, we estimate your carbon footprint based on the average greenhouse gas emissions per dollar created by rideshare.
We use rigorous, academic data sources to develop our estimation algorithms, review them with experts, and rigorously test them on new data. Read more about our methodology here
You don’t know what I bought at the grocery store. How is your estimate accurate?
That’s true - Joro doesn’t know which exact items you bought. Instead, we combine information on how much you spent, where you purchased it from, and your own personal characteristics to arrive at a relatively accurate estimate that minimizes the need for manual input. Our goal is to reveal the most important drivers of your carbon footprint to drive action and decision-making, to help you develop a carbon intuition.
For instance, take the example of a grocery bill - a common one. If you’re a vegetarian, Joro will apply a lower carbon footprint per dollar to your grocery bill than to a meat eater’s. If you are filling your car in a zipcode with expensive gas prices, Joro’s Carbonizer will calculate a lower footprint for you than for someone in a cheaper zipcode.
Is it safe to connect Joro to my credit or debit card?
Joro uses Plaid, the same industry standard API that Venmo uses, to connect with your credit and debit cards using Bank-Level Security. Joro does not store any sensitive information on our servers. Plaid encrypts sensitive data, passed a SOC2 audit, and regularly undergoes compliance testing.
Does Joro sell my data?
No. We seek to provide people access to their own data to take climate action. Joro does not sell users’ data to third-parties.
Read more in our Terms and Conditions here
How else can I get involved?
Do you have ideas for how to improve the app? A killer feature you’d love? An event you’d love to organize or attend? A pro tip to share? Or want to join our team? Shoot us an email
. We are always hunting for ways to make Joro better.
Net Zero Membership
How does Joro make money?
Joro makes money by charging a transaction fee to source, evaluate, and monitor carbon offsets. On one-time offsets, like flights, we take a flat $1 transaction fee to cover costs. On the Net Zero Membership, we take a 20% fee to curate and maintain the Carbon Portfolio. We never charge you without your explicit permission.
Joro’s mission is to lower the barriers to climate action and reduce greenhouse gas emissions. Longer term, our success depends on providing credible carbon footprint estimates and helping people take climate action that matters. As we grow, we seek to partner with companies and organizations to empower their communities to reduce emissions together. If you're interested in a potential partnership, please get in touch.
What are carbon offsets?
A carbon offset is created when one metric ton of greenhouse gas emissions is reduced or removed. You can buy carbon offsets to compensate for our carbon footprints by investing in projects that reduce or remove greenhouse gas emissions. Joro guides you to buy the right amount of offsets from high-quality projects. Read more about how we choose offsets and the projects we support here
Do offsets work?
TL;DR: In theory, offsets work; in practice, living lower-carbon lifestyles is the way to go. When we choose to support high-quality offsets, we can play an important role in financing projects that reduce greenhouse gas emissions. However, offsets aren’t foolproof. For instance, if a project isn’t permanent, trees that should be sequestering CO2e could die from neglect, disease, or logging. Reports find that offset programs in general dramatically overestimate impact. That’s why we do meticulous research to identify the highest-quality projects. Read more about how Joro picks projects here
At Joro we believe offsetting is effective when paired with reduction. The best way to move to a low-carbon future is to build a society that simply uses less fossil fuels. We make it possible for people to easily access the same level of impact as companies with sophisticated climate strategies: track your emissions, create a plan to reduce emissions, and then offset what you can’t yet reduce through a portfolio of high-quality carbon removal projects. Read more about how to go net zero here