2019 has been a big year for climate action and a big year for us at Joro. We launched our beta app, moved from Boston to the Bay Area, and built our early team.
We’ve been incredibly excited to learn from our engaged, passionate beta community who are already using Joro to take meaningful climate action. And this is just the beginning. As the year comes to a close, here is a summary of what the Joro beta community has achieved together this year:
Notes on calculations: Activated users are defined as users who have either manually inputted survey information or connected their credit cards to see their personal carbon footprint through Joro. To arrive at our impact estimates, we added the impact users had by purchasing carbon offsets to support high-quality emissions reduction projects and the impact users were likely to have by pledging to take sustainable actions. The average tree absorbs approximately 22 kilograms of CO2e per year; the average American vehicle emits approximately 5,000 kilograms of CO2e per year. Therefore a person who has improved their footprint by 22 kilograms of CO2e in a year has had a carbon impact equal to that of one tree in a year.
Joro mobilizes collective climate action. Our app makes it fun and accessible for anyone to track and improve their carbon footprint based on how they spend money. Together, we’re voting with our actions to create a world for all life to thrive.