#MoveTheDate for Earth Overshoot Day: Join Joro’s Plant-Based Challenge
Rachel Ashley and Sanchali pal
Earth Overshoot Day (EOD) marks the day humanity’s demand for resources outstrips the earth’s ability to regenerate those resources in a year. Think about it like a budget: the earth has the ability to produce and regenerate a certain amount of resources every year. If we outspend our budget, we jeopardize the earth’s ability to sustain life for future generations.
In the world today, we’re consuming far too fast. We’re running through the resources that should last us until December 31 by August 22: our Earth Overshoot Day 2020. Each year, the date moves up. In 1970, EOD was December 29; in 2020, EOD is August 22.
The countries who consume the least resources are often the most affected. Americans use four earths worth of resources; countries like Indonesia and Ecuador demand fewer resources, yet experience massive climate disasters. That’s part of the paradox of the climate crisis.
If this is your first time hearing about Earth Overshoot Day, the topic can be overwhelming. You might wonder if there is anything you can do to make a material impact to push overshoot day back.
This is an important metaphor for the role of collective action in addressing the climate crisis overall. While choices we make in our personal lives alone cannot stop climate change, when many of us take action together we can make a significant dent in greenhouse gas emissions, buying us time to invest in longer-term technologies and solutions.
One of the most impactful actions we can take is to change our relationship with food. Eating more plants is one of the most effective ways we can help buy time for the global movement to create a more sustainable, liveable future for all life on earth.
That’s why this September, we’re excited to announce a new, interactive plant-based eating challenge in the Joro app to #MoveTheDate.
Eat more plants
Eating more plants is one of the single greatest actions you can take for the planet this year. Animal agriculture demands significantly more resources than plant agriculture and produces more emissions. One serving of beef protein causes as much as 10x the greenhouse gas emissions as a serving of plant protein.
Join the movement to #MoveTheDate with the upcoming plant-based eating challenge in the Joro app. Starting in September, you can participate in a challenge to eat more plant-based meals and improve your carbon footprint. Together our actions matter.
Here’s what you can do.
Join Sustainable September to try a Plant-Based Diet: It’s not easy to change your diet overnight. That’s why we’re launching a new Sustainable September challenge in the Joro app that will help you test out plant-based eating in an incremental way, choosing your level (Pescatarian, Vegetarian, or Vegan) and your timeframe (a week or a month). We provide recipes, tips, recommendations, and special events to make Sustainable September simple. Join the waitlist.
Spread the word: Stay motivated and multiply your impact by inviting friends. Together, we can move World Overshoot Day back.
Download Joro: Download Joro to get set up with tracking your carbon footprint and join a community of people taking action together. Starting in September, we’ll notify you when you can start tracking your plant-based meals and earning trees in the app.